In an economy filled with businesses filing bankruptcy at an alarming rate and Venture-capital firms losing billions with dot com companies that have failed, one small software development firm in Redmond, Washington is running in front of the pack, and rapidly becoming one of the best success stories of survival in the tech sector.
Call it luck or just plain insight but the CEO of Seattle Software Developers, Phil Fischer, has developed a solution for his clients that works so well, that it's morphing the small software company into one the most sought after advertising firms on the planet. The thing is, Seattle Software Developers is a small internet firm more known for its web-development and .com ideas, which is a far cry from entering the advertising business.
Miami Business Magazine first heard about this story when one of Fischer's former clients, a plastic surgeon, had a "wee bit too much" to drink down at the Blue Martini Miami, which is a favorite hang-out in Miami because of the Internet conference in town, was now frequented by VC guys, Internet Geeks, and coding gurus.
Last Friday night, according to the Bartender the surgeon began showing on his I-pad how Fischer had managed to get his practice #1 on Google.
Problem was, the Captain plastic began egging the three engineers from Google sitting at the bar, enticing the three to explain why the good surgeon had wasted "55K a year with Google" in ad words when Seattle Software Developers did the task for less than 9K in a one-time shot.
Once the bellowing began the Surgeon was asked to leave but then the 20 or so SEO engineers left at the pub began chatting about Fischer's method on how he ranks his clients.
"It's really nothing short of genius" Lenny Adamson, CEO of 180 said coming out of the conference on Saturday " It's good that someone finally broke the code and I hope he never tells a soul, accept for me!"
Old fashioned enciphering (also known as cryptography) has been used since Roman times and has turned into a hot topic now that Fischer's method works. Fischer developed the code by watching human interaction on Google and Bing for almost 20 years. Seattle Software Developers was launched in 1989, when there were no more than 200 websites in the world and since that time, Fischer began closely watching how consumers searched on Internet Explorer, and when Google came along it only reinforced what Fischer learned in IE.
Fischer learned what consumers searched for based on gender, age, and even the times of the day that they searched the most. Before long, Fischer began to see patterns in the searches and finally in 2009 he took these patterns and mixed them with his proprietary code; and then something wonderful happened; he began to improve click through traffic on websites that he builds for his clients. We're not talking about a few visitor's either.
Fischer was taking a website from page 40 to #1 on Google page one within weeks which is impossible. That's why the surgeon was bragging and that's why the Google engineers were speechless. It's also the reason the software firm is morphing into an advertising agency.
"As a result of his new cryptography algorithm, Fischer has found a way for his clients to not only rank #1 on the organic search results for ANY set of keywords, but also take advantage of his color code that paints websites he creates for his clients the exact colors that consumers subliminally want to see when they hit the website" said Lenny Felez, the former CEO of Northwest SEO. "This color code, that can be searched by Industry, increases sales for Fischer's clients by an average of 35% and that is why so many professionals are beating down the door. They all want to be #1"
Lenny Felez, used to own Northwest SEO, but now heads up the new advertising post at Seattle Software Developers.
Quick internet 101; If your self employed, you need more than anything to advertise on Google and Bing right? Matter of fact, it's your life blood. But who looks past page one?
Whether you sell flowers or run a law firm you want to have the coveted top three spots underneath the Google ads, because 88% of consumers click on those top three organic results but these coveted organic results on the first result page are the most sought after area on the page. Businesses want those spaces because if consumers see your link at the top, they will click on it 88% of the time.
According to Fischer, it's really about stages of position psychology.
"If you are on the top three spots on the first page of Google doing a search for let's say "San Diego Trial Attorney" and your #1, your link will get hit 88% of the time because consumers subliminally think that if you are #1 on Google organics, then you must somehow be the best. Consumers know the ads to the top and to the right are paid ads" Fischer told Miami Business Magazine on Friday.
Search engines will never tell you this, but only 12% of consumers ever click on the paid spots at the top or to the right. They are clicking on the top three spots on the organic results which are known in Search Engine circles as the "Golden links".
Say you are a divorce attorney in New York. Naturally consumers are typing in "New York Divorce Attorney". If you are #1 on the organics, naturally your getting 25-100 clicks a day which means no advertising costs to you at all. Problem is, most business don't know how to get those spots and they are paying the search engine giant 5-10K a month paying for clicks that do not guarantee a client will even call.
To make matters worse some small businesses are paying SEO scam firms trying to chase page one.
Seattle Software Developers has learned to not only deliver #1 for their clients, but it's the color code that is getting all of the attention and his Realtor, Attorney, and Plastic Surgeons clients that use this coveted color code are hailing him as the new end all internet marketing guru.
Yours truly managed to Skype with some of the devs at Fischer's company, Seattle Software Developers, Inc., and while I was chatting, one of Fischer's developers, an ex-Google drop-out who wants to remain nameless, showed me literally 100's of websites that they have ranked #1 on Google. In addition, each website is painted and colored according to subliminal variations Fischer noticed in the 18 years of coding and watching.
Light and color can influence how people perceive the area around them. Different light sources affect how the colors of websites, contact pages, and even the phone numbers on a website are seen. On the internet, colors may appear to be more orange or "brownish" and darker colors may appear even darker. Light and the color of send button or a contact button can affect how one perceives its positioning and Fischer has learned what colors people want to see and that amounts to improved click through rates.
Fischer's new algorithm code follows human patterns and his company creates websites based on these patters for their clients; and so far it's working. His typical charge for building one website, ranking that website to #1 for a set of keywords, and sprinkling his magic dust color code will run ya around $7800.00. Which is about one months' worth of advertising costs paying for the spaces at the top.
"Getting #1 on Google is great, but what good is that if your website is horrible? Consumers will just click out. However, when the website is visually stunning and the color code is present that consumers want to see for your industry based on millions of searches, that buys you another 20 seconds where the consumer is searching your website, and that means business." Fischer continued "I'm not a genius, I've just figured out exactly what people want to see from the second they hit your homepage to making contact with you on the contact us page. I've figured out what makes them want to email and call you, and I am keeping it a secret!"
Seattle Software Developers is located on the Microsoft Campus in Redmond, Washington and the website address is www.seattlesoftwaredevelopers.com