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Samsung’s Art-Inspired Frame TV is Now Available

Image Source | Youtube.com

Samsung has just come out with a TV set that feels less like technology, but still makes you enjoy the tech behind the screen. That’s the main idea behind the new Samsung Frame TV[1]. It’s a minimalist television set that’s designed to look like a large picture frame. The TV is designed by Yves Behar[2] and was first showcased earlier this year as a concept device. But the concept picked up and now Samsung is rolling it out as a full-on consumer product. The company announced that the Frame TV[3] was already made available to purchase on Samsung’s site last June 18.

image Image Source | Youtube.com

As anyone will analyze, the Frame TV is not that affordable. The 55-inch model will go for $1,999, while a 65-inch model will cost $2,799. A handful of different color snap-on bezels will cost $200 for the smaller model, and $250 for the larger one. For that worthy price though, you get a TV that’s a bit more striking than the usual black box sitting in living rooms. Samsung[4] has dabbled with this “lifestyle TV” design before with the fancy Serif TV it launched in 2015 of a similar aesthetic. The company says it wanted to go back to the retro days when TV’s were enclosed in beautifully structured wooden boxes that contributed to the decorating of the living room.

image Image Source | Youtube.com

Before making a purchase, check out the Frame TV in Samsung showrooms and see for yourself that the set is, in fact, really nicely put together. You can still tell it’s a TV when you see it hung among actual picture frames, but it certainly feels less like a gadget. To make things clear, the tech is still there because the Frame is still a LED Samsung TV at its core. It’s got a sharp 4K resolution, and it supports HDR10 that gives it more life-like and realistic colors with compatible content. There is some kind of level local dimming, a type of screen adjustments that supposedly boosts contrasts and creates a more vibrant image, but it’s not as deep as on other Samsung TV’s.

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There are a host of ports for HDMI, USB, and Ethernet, too, and the central smart TV interface is the same as it is on any other Samsung TV. When talking about picture quality, Samsung likens it to the quality of its MU8000 series. So, it should be a step below the company’s highest-end TVs that are now using a special “QLED[5]” technology for better colors. So this TV instead sits in the upper mid-range area.

image Image Source | Youtube.com

Everything will look more than pleasant in any demo in the Samsung showroom so always remember that you’re paying for the design first of all, and the tech comes next. The big hook here is something Samsung calls “Art Mode.” The idea is that, when you’re done actually watching TV, you can flip the Frame TV into a separate mode that’s explicitly for displaying digital[6] paintings and photos.

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  1. ^ Samsung Frame TV (www.theverge.com)
  2. ^ Yves Behar (fuseproject.com)
  3. ^ Frame TV (www.youtube.com)
  4. ^ Samsung (en.wikipedia.org)
  5. ^ QLED (www.mobilemag.com)
  6. ^ digital (www.mobilemag.com)

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