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11-05-2017

Facebook is Reportedly Making a Big Push into TV Shows

Image Source | Youtube.com

Most of us already know that Facebook is the top social networking site on the web. The world’s most popular social networking sites[1] certainly have changed over the years and surely, it will continue to change as time moves forward. According to Facebook, it has around 1.59 billion monthly active users as of December 2015 and over a billion logs each day. I was thinking maybe that’s one of the reasons why Facebook has opened its door to add new feature: video programming[2].

image Image Source | Youtube.com

It was reported by Business Insider[3], Facebook is making a big push into television and is planning to premiere its schedule of programming in mid-June. The company is developing around 24 shows for the first try and has numerous shows for production. The said social network apparently has two tiers of shows: a small number of big-budget shows that would feel at home on TV and a lower tier for shorter, less expensive shows of about to 10 minutes that would refresh every 24 hours.

image Image Source | Youtube.com

With its upcoming plan, Facebook[4] would play a much more active role in controlling the content that appears on its social network with nearly 2 billion members as of now. And just like companies such as Amazon, YouTube and Snap are racing to secure premium video programming. Facebook has said publicly in the past that it plans to aim for high-quality video content.

Mark Zuckerberg, the Facebook CEO, talked about his idea for Facebook video. He wants people to think of Facebook when they want to watch video content which sounds like when you want to use television or Netflix[5]. “The goal that we have for the product experience is to make it so that when people want to watch videos or want to keep up to date with what’s going on with their favorite show, or what’s going on with a public figure that they want to follow, that they can come to Facebook and go to a place knowing that that’s going to show them all the content that they’re interested in. That’s a pretty different intent than why people come to Facebook today. … The experience is designed to deliver on that promise — [that] you want to watch videos, you want to keep up with the content that you watch episodically week over week. This is going to be the place where you go to do that.” He said.

Video Courtesy of Youtube:

According to report from Business Insider, the virtual reality dating show from Conde Nast is one of the shows that Facebook listed as “A-list celebrities” are rumored to appear in other shows and one big anonymous star has already agreed to a deal. The news comes a day after YouTube[6] said it would premiere its own of free, ad-supported television. Stars that have agreed to make new shows for YouTube are Katty Perry, Demi Lovato, Kevin Hart and Ellen Degeneres. But as of right now, this looks like a great idea for the people who love watching television shows because most of us use social media but what makes this more interesting is that, it’s just one click away.

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References

  1. ^ social networking sites (en.wikipedia.org)
  2. ^ video programming (www.theverge.com)
  3. ^ Business Insider (www.businessinsider.com)
  4. ^ Facebook (www.mobilemag.com)
  5. ^ Netflix (www.mobilemag.com)
  6. ^ YouTube (www.mobilemag.com)

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